Baltice-Commerceforum 2023


14th of March, 2023


Why attend

2023 is going to be a different year. Companies will have to adapt to competition, increasing prices, the decelerating growth of e-commerce in comparison to the beginning of the pandemic as well as the changed expectations of consumers. How can you grow your company and connect with customers despite these challenges? To do that, your online store must be at its best and be accessible to customers. You should also focus on marketing and follow international suggestions and trends. We will bring the newest e-commerce technologies and trends to Tallinn.

Inspiration and
international experiences

Get up from your desk and escape your everyday routine! Take part in the e-commerce conference where you can discover trends, learn from success stories and mistakes of other companies, hear about different approaches and be a part of the future. For the first time, you can draw inspiration visiting a large exhibition area where you can explore and try out new tools and technologies and make necessary contacts.

Network and contacts

The conference brings together over 300 e-commerce companies from online stores to development, logistics, payment solutions and marketing companies. The event provides a valuable opportunity to meet and share ideas with people working in the e-commerce field. You will leave the conference with new ideas and contacts – we guarantee it!

Host of the day

Kristel Kruustük

Kristel Kruustük is the Founder and board director of Testlio. She focuses on company culture, improving its testing network and testers, and forwarding social impact initiatives, D&I commitments, and angel investing to other female-founded companies.


Samuel Arvidsson

The Gang

Henry Burr


Artūrs Garais

Air Baltic

Kristofer Zemowski

Adobe Commerce
(former Magento)

Andreas Heiki Pant

EAS London

Andrejs Klimovskis


Kristina Laaneots

DHL Express Estonia

Anni Rahula


Lauri Post


Jaanus Lahe


Kristian Pentus

Neuromarketing Lab, University Of Tartu

Jakob Rosin

Ligipääsuke /

President of Estonian Blind Union

Dorothea Ysenburg

Crypto Segment Europe,


Mihkel Nestor


Peeter Koppel


Sandra Roosna


Janek Balõnski


Agne Vaher

“All participants are reminded that this event must adhere to competition law rules and, as such, no confidential or commercially sensitive information should be shared directly or indirectly between competitors.”


14th of March, 2023, Tallinn

08.30 - 09.00

Registration and morning coffee

09.00 - 09.10

Welcome words from the moderator

New generation:

09.10 - 09.30

“How can support boost sales and increase customer loyalty?”

Sandra Roosna, Askly

09.30 - 9.50

“Why customers leave your website?”

Henry Burr, Vaimo

09.50 - 10.10

“The new experience to costumers:

the first loyalty program based on tokens”

Artūrs Garais, Air Baltic

10.10 - 10.30

“How reusable and returnable packages are changing e-commerce?”

Janek Balõnski, Ringo

10.30 - 11.00

Coffee break & Expo

Over the border:

11.00 - 11.20

“How to enter a big market?”

Andreas Heiki Pant, EAS London

11.20 - 11.40

“How to launch your brand on Amazon?”

Andrejs Klimovskis, Innels

11.40 - 12.00

“DHL international study - what do consumers expect from e-shop logistics in 2023?”

Kristina Laaneots, DHL Express Estonia

12.00 - 13.00

Lunch & Expo


13.00 - 13.20

“How to find and work with an influencer?”

Anni Rahula, Promoty & Agne Vaher

13.20 - 13.40

“7 ways to increase your e-shop's profitability ”

Lauri Post, Wunderfront

13.40 - 14.00

“How to multiply sales through SEO?”

Jaanus Lahe, Convertal

14.00 - 14.40

Coffee break & Expo

The future:

14.40 - 15.00

“The post covid e-consumer – he is completely different!”

Kristian Pentus, Neuromarketing Lab, University Of Tartu

15.00 - 15.20

“Are you ready for the European accessibility act in a year?”

Jakob Rosin, Digital accessibility specialist, Ligipääsuke / President of Estonian Blind Union

15.20 - 15.40

“How the digital assets world is developing and what are the potential opportunities for e-commerce?”

Dorothea Ysenburg, Crypto Segment Europe, Mastercard

Keynotes and brand stories:

15.40 - 16.00

“The future view of trade through the economy”

Mihkel Nestor & Peeter Koppel, SEB

16.00 - 16.20

“Personalized Commerce Experiences”

Kristofer Zemowski, Adobe Commerce (former Magento)

16.20 - 16.50

“Should e-com need to prepare for the metaverse?”

Samuel Arvidsson, The Gang

16.50 - 17.00

Final words

17.00 - 18.00


Get your tickets for the conference!

Member of The Estonian Ecommerce Association & client of SEB 

179 €


Regular Ticket

Online Ticket

229 €

179 €



Dont't need to buy with an invoice?


Sandra Tituk

Project Manager

Tõnu Väät

Program Manager

Lea Seema

Sponsors and Partners