Alicja Wójcik-Gołębiowska is a strategic communications expert with over 15 years of experience in brand and corporate PR. As Head of Communications for CEE & Baltics at Ryanair, she leads regional communication, media relations, and crisis management. Previously, she served as CEE Business Director at MSL, working with global brands like Procter & Gamble, Coca-Cola, and Danone. With expertise in brand reputation, stakeholder engagement, and integrated marketing, Alicja excels in fast-paced international environments.