Josefine has worked in the fashion industry for over 15 years. From her dream of creating positive value in the fashion world, Rentalier was born—a platform that supports sustainability and conscious consumption.

Like many great ideas, Rentalier was inspired by real life. Over the years, Josefine opened her wardrobe countless times for friends in urgent need of a dress for an important event. This sparked the idea to create a designer dress rental service, where anyone could always find an outfit that makes them feel confident and beautiful.