Robert is the CEO of Targum AI, an Estonian startup building AI agents that free e-commerce teams from mind-numbing but critical busywork.

A leader with a product and tech background, he has 13 years of experience building and launching market-leading products, managing over 100 projects across various industries.

Rob takes tricky tech and makes it simple, safe, and useful for real people. He focuses on getting things done fast, making sure everything works well, and using AI to fix real business problems—not just follow trends. He knows both tech and business, builds teams that actually get things done, and makes sure every tech choice moves the company forward.

Running an online store comes with a ton of mind-numbing tasks—entering product data, writing descriptions, translating, sorting into categories, setting up filters, and optimizing for SEO. AI agents can now handle all of this, making stores run faster, cleaner, and more profitable while freeing humans from soul-crushing busywork. 

In this talk, we’ll break down what AI agents are, how they work, and how they’re taking over the boring but crucial tasks so teams can focus on strategy, creativity, and actually growing the business.