Adrian-Gheorghe Chiriac

Adrian Chiriac works at HubSpot, where he helps growing businesses turn their customer data into actual revenue. He is a big believer in focusing on real business outcomes rather than just blasting out emails or chasing vanity clicks.

For Adrian, AI only works when it has the right context, using real customer behavior to decide who needs what, when, and why. He also emphasizes that automation shouldn't run wild; keeping human judgment and clear guardrails in place is what gives teams the confidence to scale.

In his keynote and workshop at the Baltic e-Commerce Forum, Adrian breaks down how to take these ideas from concept to execution.