Radvilas Šeputis, SMP

Radvilas Šeputis is a marketing strategist, fractional CMO and partner at Evolvery, a Vilnius-based digital marketing agency. He spent years optimising e-commerce funnels and running A/B tests for some of the largest online stores in the Baltics. Today he builds marketing systems from scratch for demanding clients, from B2B manufacturers to companies entering European markets. He teaches marketing and analytics at ISM and on professional certification courses, and he coaches CMOs who want to get more out of their data.

Workshop: Fix Your Funnel
Why do people drop off before they buy, and what can you do about it tomorrow morning? In 45 minutes, we’ll go through the whole e-commerce funnel in three parts:

Traffic. How to treat search and social as funnels of their own, with the right goals and metrics at each stage.
Website. How to find where visitors land, where they get stuck, and where they leave.
Offer. How to use proven behavioural principles, drawn from Google’s “Messy Middle” research, to make your offer stand out when shoppers compare you with everyone else.

You’ll leave with a simple way to check your own funnel and a short list of fixes you can try straight away.