Baltic
e-Commerce
forum 2024
Baltic
e-Commerce
forum 2024
Baltic
e-Commerce
forum 2024
Intelligent e-Com
Intelligent
e-Com
Intelligent
e-Com
12.03.2024 @ Kultuurikatel
12.03.2024
@ Kultuurikatel


Why intelligent e-commerce is the future of business?
Why intelligent e-commerce is the future of business?
2/3 of companies are planning growth in 2024. How are you thinking about growth? The economy is not growing, the competition is stronger than ever, and also in a world where all business is now digital, the driver for business growth is the customer experience and strategy. Data is at the foundation of a successful e-commerce strategy! You need to understand and unlock valuable data to better understand your audience, using this to shape new features and enhancements that will drive increased consumer satisfaction and success.
We call intelligent e-commerce a human-centric, experience-led, insight-driven approach to designing digital solutions to activate new revenues by using data, reducing inefficiencies, and accelerating time-to-value for your commerce investments and new thinking.
Do not invent yourself- listen to the recommendations of successful e-stores and industry leaders!
2/3 of companies are planning growth in 2024. How are you thinking about growth? The economy is not growing, the competition is stronger than ever, and also in a world where all business is now digital, the driver for business growth is the customer experience and strategy. Data is at the foundation of a successful e-commerce strategy! You need to understand and unlock valuable data to better understand your audience, using this to shape new features and enhancements that will drive increased consumer satisfaction and success.
We call intelligent e-commerce a human-centric, experience-led, insight-driven approach to designing digital solutions to activate new revenues by using data, reducing inefficiencies, and accelerating time-to-value for your commerce investments and new thinking.
Do not invent yourself- listen to the recommendations of successful e-stores and industry leaders!
Why attend
Why attend
Why attend
Why attend
Networking
Networking
Participation in the Baltic e-Commerce Forum and networking with like-minded people facilitates knowledge sharing, fosters professional relationships, and enhances career opportunities. We have 300+ professionals and 10+ expo areas introducing their products and services! After the main event, you will have a chance to enjoy a cocktail and share new thoughts about the day!
Participation in the Baltic e-Commerce Forum and networking with like-minded people facilitates knowledge sharing, fosters professional relationships, and enhances career opportunities. We have 300+ professionals and 10+ expo areas introducing their products and services! After the main event, you will have a chance to enjoy a cocktail and share new thoughts about the day!
Ideas
Ideas
Our event offers insights into the latest industry trends, strategies, and technologies. We feature leading experts and innovators who share valuable knowledge and actionable ideas for optimizing online businesses. 8 of the 12 speakers are from abroad who all share successful stories and insights on how to take your business to new heights.
Our event offers insights into the latest industry trends, strategies, and technologies. We feature leading experts and innovators who share valuable knowledge and actionable ideas for optimizing online businesses. 8 of the 12 speakers are from abroad who all share successful stories and insights on how to take your business to new heights.
Inspiration
Inspiration
Listen to great speakers, ask them questions that they can answer after their presentation and later on meet with them in person. Witnessing the achievements of leading e-commerce professionals and hearing their insights can ignite creativity and motivation. Such inspiration can lead you to implement new strategies, innovate approaches, and drive growth in your e-commerce ventures.
Listen to great speakers, ask them questions that they can answer after their presentation and later on meet with them in person. Witnessing the achievements of leading e-commerce professionals and hearing their insights can ignite creativity and motivation. Such inspiration can lead you to implement new strategies, innovate approaches, and drive growth in your e-commerce ventures.
Host of the day
Host of the day
Kristel Kruustük
Kristel Kruustük
Kristel Kruustük is the Founder and board director of Testlio. She focuses on company culture, improving its testing network and testers, and forwarding social impact initiatives, D&I commitments, and angel investing to other female-founded companies.
Kristel Kruustük is the Founder and board director of Testlio. She focuses on company culture, improving its testing network and testers, and forwarding social impact initiatives, D&I commitments, and angel investing to other female-founded companies.
Kristel Kruustük is the Founder and board director of Testlio. She focuses on company culture, improving its testing network and testers, and forwarding social impact initiatives, D&I commitments, and angel investing to other female-founded companies.




Program
Program
Program
Program
08.30 - 09.00
08.30 - 09.00
Registration and morning coffee
Registration and morning coffee
09.00 - 09.05
09.00 - 09.05
Welcome words from moderator Kristel Kruustük
Welcome words from moderator Kristel Kruustük
09.05 - 09.30
09.05 - 09.30
“How to improve customer satisfaction sustainably and commercially within last mile?” Per Carlen, ICA
“How to improve customer satisfaction sustainably and commercially within last mile?” Per Carlen, ICA
09.30 - 09.55
09.30 - 09.55
“Act before the market” Kristian Mørk Puggaard, Tembi
“Act before the market” Kristian Mørk Puggaard, Tembi
09.55 - 10.20
09.55 - 10.20
“How to create a responsible business model?” Reigo Ahven, Fairmus
“How to create a responsible business model?” Reigo Ahven, Fairmus
10.20 - 11.00
10.20 - 11.00
Coffee break and expo
Coffee break and expo
11.00 - 11.25
11.00 - 11.25
“Sustainability trends in e-commerce” Gediminas Mickus, Smartpost Itella
“Sustainability trends in e-commerce” Gediminas Mickus, Smartpost Itella
11.25 - 11.50
11.25 - 11.50
“Economic Outlook in the Baltics 2024” Nathalia Lechmanova, Mastercard
“Economic Outlook in the Baltics 2024” Nathalia Lechmanova, Mastercard
11.50 - 12.15
11.50 - 12.15
“Digital transformation & how we grew digital sales 2x.” Edward Rebane, SEB Bank
“Digital transformation & how we grew digital sales 2x.” Edward Rebane, SEB Bank
12.15 - 13.15
12.15 - 13.15
Lunch and expo
Lunch and expo
13.15 - 13.40
13.15 - 13.40
“How to successfully enter the market after others?” Agne Pargaliauskaite, Boozt
“How to successfully enter the market after others?” Agne Pargaliauskaite, Boozt
13.40 - 14.05
13.40 - 14.05
“Tap into the Gen Z mindset” Triin Kullerkupp, Ballzy
“Tap into the Gen Z mindset” Triin Kullerkupp, Ballzy
14.05 - 14.30
14.05 - 14.30
“Smart marketing” Kadri Vainomäe, Ikea & Maarja Martin, Pakendikeskus
“Smart marketing” Kadri Vainomäe, Ikea & Maarja Martin, Pakendikeskus
14.30 - 15.00
14.30 - 15.00
Coffee break and expo
Coffee break and expo
15.00 - 15.25
15.00 - 15.25
“Small Scale, Big Impact: Skincare Brand Building Revolution”
Kristaps Birmanis, Selfnamed
“Small Scale, Big Impact: Skincare Brand Building Revolution”
Kristaps Birmanis, Selfnamed
15.25 - 15.55
15.25 - 15.55
“AI in e-com” Vincent Sider, Chartered institute of marketing
“AI in e-com” Vincent Sider, Chartered institute of marketing
15.55 - 16.00
15.55 - 16.00
Summary
Summary
16.00 - 18.00
16.00 - 18.00
Drinks & contacts
Drinks & contacts
Speakers
Speakers
Speakers
Speakers


Per
Carlén
Per
Carlén
Per
Carlén
Per
Carlén
ICA
ICA
ICA
ICA
Read more

Kristian Mørk
Puggaard
Kristian Mørk
Puggaard
Kristian Mørk
Puggaard
Kristian Mørk
Puggaard
Tembi
Tembi
Tembi
Tembi
Read more

Reigo
Ahven
Reigo
Ahven
Reigo
Ahven
Reigo
Ahven
Fairmus
Fairmus
Fairmus
Fairmus
Read more

Gediminas
Mickus
Gediminas
Mickus
Gediminas
Mickus
Gediminas
Mickus
Smartpost Itella
Smartpost Itella
Smartpost Itella
Smartpost Itella
Read more

Nathalia
Lechmanova
Nathalia
Lechmanova
Nathalia
Lechmanova
Nathalia
Lechmanova
Mastercard
Mastercard
Mastercard
Mastercard
Read more

Agne
Pargaliauskaite
Agne
Pargaliauskaite
Agne
Pargaliauskaite
Agne
Pargaliauskaite
Boozt
Boozt
Boozt
Boozt
Read more

Triin
Kullerkupp
Triin
Kullerkupp
Triin
Kullerkupp
Triin
Kullerkupp
Ballzy
Ballzy
Ballzy
Ballzy
Read more

Kadri
Vainomäe
Kadri
Vainomäe
Kadri
Vainomäe
Kadri
Vainomäe
IKEA
IKEA
IKEA
IKEA
Read more

Maarja
Martin
Maarja
Martin
Maarja
Martin
Maarja
Martin
Pakendikeskus
Pakendikeskus
Pakendikeskus
Pakendikeskus
Read more

Edward
Rebane
Edward
Rebane
Edward
Rebane
Edward
Rebane
SEB
SEB
SEB
SEB
Read more

Kristaps
Birmanis
Kristaps
Birmanis
Kristaps
Birmanis
Kristaps
Birmanis
Selfnamed
Selfnamed
Selfnamed
Selfnamed
Read more

Vincent
Sider
Vincent
Sider
Vincent
Sider
Vincent
Sider
Chartered institute
of marketing
Chartered institute
of marketing
Chartered institute
of marketing
Chartered institute
of marketing
Read more

Tickets
Need an invoice?

Tickets
Need an invoice?

Tickets
Need an invoice?

Tickets
Need an invoice?
When arriving outside of Tallinn for the conference and needing a place to stay,
an 8-minute walk away is the Kalev Spa Hotel. Book a room with a discount, using code SPA.
When arriving outside of Tallinn for the conference and needing a place to stay, an 8-minute walk away is the Kalev Spa Hotel. Book a room with a discount, using code SPA.
When arriving outside of Tallinn for the conference and needing a place to stay, an 8-minute walk away is the Kalev Spa Hotel. Book a room with a discount, using code SPA.
When arriving outside of Tallinn for the conference and needing a place to stay, an 8-minute walk away is the Kalev Spa Hotel. Book a room with a discount, using code SPA.
Contact Us
Contact Us
Contact Us
Contact Us

Lea Seema
Lea Seema
Lea Seema
Lea Seema
Sponsors
Sponsors
Sponsors
Sponsors
lea.seema@delfi.ee
lea.seema@delfi.ee
lea.seema@delfi.ee
lea.seema@delfi.ee

Sandra Tituk
Sandra Tituk
Sandra Tituk
Sandra Tituk
Project Manager
Project Manager
Project Manager
Project Manager
sandra.tituk@delfi.ee
sandra.tituk@delfi.ee
sandra.tituk@delfi.ee
sandra.tituk@delfi.ee

Tõnu Väät
Tõnu Väät
Tõnu Väät
Tõnu Väät
Program Manager
Program Manager
Program Manager
Program Manager
tonu@e-kaubanduseliit.ee
tonu@e-kaubanduseliit.ee
tonu@e-kaubanduseliit.ee
tonu@e-kaubanduseliit.ee