Grete Hints is a digital designer with extensive experience, currently leading a team of digital designers at the design agency Velvet. Grete has helped brands such as Rahva Raamat, Piletilevi, Estravel, and Synlab develop their e-channel user experience. Her special strength is understanding the big picture and at the same time delving into the details of the user journey to make every touchpoint an enjoyable and joyful experience for the customer.

In the age of AI and automation, it may seem that user experience is just data-driven optimization. However, humanity, thoughtful details, and the creation of moments of delight can make the e-shop experience unforgettable. We will learn how simple but conscious UX solutions can be the new “customer service” and why they have a greater impact on buyer decision-making and loyalty than we think.