Speakers

Program

Tickets

#ecom2026

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Why attend

Networking

Participation in the Baltic e-Commerce Forum and networking with like-minded people facilitates knowledge sharing, fosters professional relationships, and enhances career opportunities. We have 2 stages, networking opportunities and expo areas introducing their products and services! After the main event, you will have a chance to enjoy a cocktail and share new thoughts about the day!

Networking

Ideas

Our event offers insights into the latest industry trends, strategies, and technologies. We feature leading experts and innovators who share valuable knowledge and actionable ideas for optimizing online businesses. There are 25+ speakers from Estonia and abroad who all share successful stories and insights on how to take your business to new heights.

Ideas

Inspiration

Listen to great speakers, ask them questions that they can answer after their presentation and later on meet with them in person. Witnessing the achievements of leading e-commerce professionals and hearing their insights can ignite creativity and motivation. Such inspiration can lead you to implement new strategies, innovate approaches, and drive growth in your e-commerce ventures.

Inspiration

Hosts of the day

Kristel Kruustük

Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.

Reigo Ahven

Reigo Ahven is a musician, entertainer and entrepreneur. He was voted Music Entrepreneur of the Year in 2023, named an Influential Figure in the Environmental Sector in 2022.

Kristel
Kruustük

Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.

Reigo
Ahven

Reigo Ahven is a musician, entertainer and entrepreneur. He was voted Music Entrepreneur of the Year in 2023, named an Influential Figure in the Environmental Sector in 2022.

Kristel Kruustük

Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.

Reigo Ahven

Reigo Ahven is a musician, entertainer and entrepreneur. He was voted Music Entrepreneur of the Year in 2023, named an Influential Figure in the Environmental Sector in 2022.

Speakers

Kaisa Sakarias

Marketing Manager at Loverte

Alicja Wójcik-Gołębiowska

Head of Communications CEE & Baltics at RyanAir

Marco Bezerra

VMLY&R Commerce

Grete Hints

Digital Design Team Lead and UX/UI Designer at Velvet

Liisa Past

Cybersecurity Expert

Daniel Roginski

General Manager for Central and Eastern Europe (CEE) at Zalando

Christian Ostergaard

Lead Visionary - Senior Group Strategist focusing at PostNord IT-Production incl. IoT, AI, ML.

Kaisa Rannala

Digital Media Strategist at MediaBrands Digital

Karl Pärtel

Co-Founder of RAIKU Packaging

Maris Skujins

Chief Growth Officer of Scandiweb

Michael Burich

Founder and Creative Director of Maison Beast

Talia Wolf

Founder of GetUplift

Heikki Haldre

Founder of Miros AI and The Exit Academy

Audrius Butkus

Head of Sales at Unisend

Martin Neitsov

Product Manager of Robotic Parcel Lockers at Cleveron

Mikko Kairtamo

Head of Finland and Baltic regions for Merchant & Corporates at Mastercard

Heidi Mülla

Founder of Glowberry

Inger Kitt

Co-founder of Rentalier

Johan Javeus

Senior Economist at SEB

Gunnar Obolenski

E-commerce manager at Klick Eesti AS

Miko Tasa

Head of Business Development at Tradehouse

Marketa Hlavacova

Director of Bolt Market

Andre Kaibald

E-business Development Manager at Apollo Stores

Tarmo Hõbe

CEO and Member of the Board at T1

Mari-Ell Mets

Head of Accessibility at Trinidad Wiseman

Kristjan Anderson

Business Accounting Manager of Selver

Robert Pallas

CEO of Targum AI

Josefine Vaher-Vahter

Founder of Rentalier

Esko Lehtme

SEB Baltic

Program

Black Box Stage

Insights, Innovations, and Strategies in e-Commerce

8:30-9:00

Registration & Morning Coffee

9:00-9:05

Opening Remarks & Forum Overview

9:05-9:35

''The Future Of Retail: The Next Big Wave Of Growth Is Here''

Heikki Haldre,
Miros AI and The Exit Academy

9:35-10:05

"Information Security: Protect Your Business, Protect Your Focus"

Liisa Past, Cybersecurity Expert

10:05-10:30

"Deep diving into Baltic E-commerce"

Audrius Butkus, Unisend

10:30-11:00

Coffee break & Expo

11:00-11:20

"How Does Trending E-Commerce Influence Our Economy?"

Johan Javeus, SEB

11:20-11:40

"Changes in Consumer Habits in 2025 - What You Should Know?"

Mikko Kairtamo, Mastercard

11:40-12:25

Panel: "How to Avoid Failing in Developments?"

Maris Skujins, Scandiweb

Martin Neitsov, Cleveron

Miko Tasa, Tradehouse

12:25-13:30

Lunch & Expo

13:30-14:10

Panel: "The Art of Discounting: Boosting Sales Without Sacrificing Profit"

Kaisa Sakarias, Loverte

Tarmo Hõbe, T1

14:10-14:35

“A Perspective of Last Mile”

Christian Oestergaard MSc, Postnord

14:35-15:05

Coffee break & Expo

15:05-15:30

"Creative E-Commerce"

Marco Bezerra, VMLY&R Commerce

15:30-16:00

"An AI-powered assistant that has taken sales and user experience to a new level"

Daniel Roginski, Zalando

16:00-16:30

"Ryanair: digital innovation driving eCommerce"

Alicja Wójcik-Gołębiowska, Ryanair

16:30-16:35

Closing remarks

16:35-18:00

Cocktails & Contacts

Cauldron Hall

Case Studies in Customer-Centric e-Commerce

08:30-09:00

Registration & Morning Coffee

09:00-09:05

Opening Remarks & Forum Overview

09:05-09:25

"The power of Emotion: The Secret to Driving More Sales and Revenue"

Talia Wolf, GetUplift

09:25-09:55

"How Can We Encourage Brands to Embrace Sustainable Shopping?"

Karl Pärtel, RAIKU Packaging

09:55-10:35

Panel: "One Click Away: Ensuring a Seamless Journey from Cart to Door in Online Grocery Shopping "

Kristjan Anderson, Selver

Marketa Hlavacova, Bolt Market

10:35-11:00

Coffee Break & Expo

11:00-11:30

"Future Interfaces: Crafting Tomorrow's Customer Experiences"

Grete Hints, Velvet

11:30-12:00

Panel: "Unified Futures: Omnichannel Strategies for the Next Era"

Gunnar Obolenski, Klick

Andre Kaibald, Apollo Stores

12:00-12:30

"AI Agents in E-Commerce: Automating the S**t Work No One Wants to Do"

Robert Pallas, Targum AI

12:30-13:30

Lunch & Expo

13:30-14:15

Panel: "Small e-shop owners if you have 5000 euros, where do you invest it?"

Heidi Mülla, Glowberry

Michael Burich, Maison Beast

14:15-14:40

"From Start to Scale: Digital Marketing Insights from Small Businesses to Big Brands"

Kaisa Rannala, MediaBrands Digital

Kaisa Rannala,
MediaBrands Digital

14:40-15:05

Coffee Break & Expo

15:05-15:35

Panel: "Leading a Sustainable Shift in Fashion: How Rentalier is Shaping the Future of Designer Wear"

Inger Kitt, Rentalier

Josefine Vaher-Vahter, Rentalier

15:35-15:55

"Accessibility in the EU - reach compliance & stay ahead"

Mari-Ell Mets, Trinidad Wiseman

15:55-16:30

"Buy Now Friction Points - Patterns & Gaps in the Baltic e-commerce"

Esko Lehtme, SEB Baltic

16:30-16:35

Closing Remarks

16:35-18:00

Cocktails & Contacts

Tickets

Member of The Estonian Ecommerce Association & client of SEB

199 € +VAT

242,78 € (including VAT)

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Regular ticket

269 € +VAT

328,18 € (including VAT)

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Online ticket

199 € +VAT

242,78 € (including VAT)

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