Best
practices
Best
practices
Business
development
Business
development
New
technologies
New
technologies
Digital
marketing
Digital
marketing
Shopping
cart
Shopping
cart
e-business
growth
e-business
growth
Logistics
Logistics
Why attend
Why attend
Networking
Participation in the Baltic e-Commerce Forum and networking with like-minded people facilitates knowledge sharing, fosters professional relationships, and enhances career opportunities. We have 2 stages, networking opportunities and expo areas introducing their products and services! After the main event, you will have a chance to enjoy a cocktail and share new thoughts about the day!
Networking
Participation in the Baltic e-Commerce Forum and networking with like-minded people facilitates knowledge sharing, fosters professional relationships, and enhances career opportunities. We have 2 stages, networking opportunities and expo areas introducing their products and services! After the main event, you will have a chance to enjoy a cocktail and share new thoughts about the day!
Ideas
Our event offers insights into the latest industry trends, strategies, and technologies. We feature leading experts and innovators who share valuable knowledge and actionable ideas for optimizing online businesses. There are 25+ speakers from Estonia and abroad who all share successful stories and insights on how to take your business to new heights.
Ideas
Our event offers insights into the latest industry trends, strategies, and technologies. We feature leading experts and innovators who share valuable knowledge and actionable ideas for optimizing online businesses. There are 25+ speakers from Estonia and abroad who all share successful stories and insights on how to take your business to new heights.
Inspiration
Listen to great speakers, ask them questions that they can answer after their presentation and later on meet with them in person. Witnessing the achievements of leading e-commerce professionals and hearing their insights can ignite creativity and motivation. Such inspiration can lead you to implement new strategies, innovate approaches, and drive growth in your e-commerce ventures.
Inspiration
Listen to great speakers, ask them questions that they can answer after their presentation and later on meet with them in person. Witnessing the achievements of leading e-commerce professionals and hearing their insights can ignite creativity and motivation. Such inspiration can lead you to implement new strategies, innovate approaches, and drive growth in your e-commerce ventures.
Hosts of the day
Hosts of the day
Kristel Kruustük
Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.
Reigo Ahven
Reigo Ahven is a musician, entertainer and entrepreneur. He was voted Music Entrepreneur of the Year in 2023, named an Influential Figure in the Environmental Sector in 2022.
Kristel
Kruustük
Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.
Reigo
Ahven
Reigo Ahven is a musician, entertainer and entrepreneur. He was voted Music Entrepreneur of the Year in 2023, named an Influential Figure in the Environmental Sector in 2022.
Kristel Kruustük
Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.
Reigo Ahven
Reigo Ahven is a musician, entertainer and entrepreneur. He was voted Music Entrepreneur of the Year in 2023, named an Influential Figure in the Environmental Sector in 2022.
Speakers
Speakers
Program
Program
Black Box Stage
Black Box Stage
Black Box Stage
Insights, Innovations, and Strategies in e-Commerce
Insights, Innovations, and Strategies in e-Commerce
8:30-9:00
8:30-9:00
Registration & Morning Coffee
Registration & Morning Coffee
9:00-9:05
9:00-9:05
Opening Remarks & Forum Overview
Opening Remarks & Forum Overview
9:05-9:35
9:05-9:35
''The Future Of Retail: The Next Big Wave Of Growth Is Here''
''The Future Of Retail: The Next Big Wave Of Growth Is Here''
Heikki Haldre,
Miros AI and The Exit Academy
Heikki Haldre,
Miros AI and The Exit Academy
9:35-10:05
9:35-10:05
"Information Security: Protect Your Business, Protect Your Focus"
"Information Security: Protect Your Business, Protect Your Focus"
Liisa Past, Cybersecurity Expert
10:05-10:30
10:05-10:30
"Deep diving into Baltic E-commerce"
"Deep diving into Baltic E-commerce"
Audrius Butkus, Unisend
Audrius Butkus, Unisend
10:30-11:00
10:30-11:00
Coffee break & Expo
Coffee break & Expo
11:00-11:20
11:00-11:20
"How Does Trending E-Commerce Influence Our Economy?"
"How Does Trending E-Commerce Influence Our Economy?"
Johan Javeus, SEB
Johan Javeus, SEB
11:20-11:40
11:20-11:40
"Changes in Consumer Habits in 2025 - What You Should Know?"
"Changes in Consumer Habits in 2025 - What You Should Know?"
Mikko Kairtamo, Mastercard
Mikko Kairtamo, Mastercard
11:40-12:25
11:40-12:25
Panel: "How to Avoid Failing in Developments?"
Panel: "How to Avoid Failing in Developments?"
Maris Skujins, Scandiweb
Maris Skujins, Scandiweb
Martin Neitsov, Cleveron
Martin Neitsov, Cleveron
Miko Tasa, Tradehouse
Miko Tasa, Tradehouse
12:25-13:30
12:25-13:30
Lunch & Expo
Lunch & Expo
13:30-14:10
13:30-14:10
Panel: "The Art of Discounting: Boosting Sales Without Sacrificing Profit"
Kaisa Sakarias, Loverte
Kaisa Sakarias, Loverte
Tarmo Hõbe, T1
Tarmo Hõbe, T1
14:10-14:35
14:10-14:35
“A Perspective of Last Mile”
“A Perspective of Last Mile”
Christian Oestergaard MSc, Postnord
Christian Oestergaard MSc, Postnord
14:35-15:05
14:35-15:05
Coffee break & Expo
Coffee break & Expo
15:05-15:30
15:05-15:30
"Creative E-Commerce"
"Creative E-Commerce"
Marco Bezerra, VMLY&R Commerce
Marco Bezerra, VMLY&R Commerce
15:30-16:00
15:30-16:00
"An AI-powered assistant that has taken sales and user experience to a new level"
"An AI-powered assistant that has taken sales and user experience to a new level"
Daniel Roginski, Zalando
Daniel Roginski, Zalando
16:00-16:30
16:00-16:30
"Ryanair: digital innovation driving eCommerce"
"Ryanair: digital innovation driving eCommerce"
Alicja Wójcik-Gołębiowska, Ryanair
Alicja Wójcik-Gołębiowska, Ryanair
16:30-16:35
16:30-16:35
Closing remarks
Closing remarks
16:35-18:00
16:35-18:00
Cocktails & Contacts
Cocktails & Contacts
Cauldron Hall
Cauldron Hall
Cauldron Hall
Case Studies in Customer-Centric e-Commerce
Case Studies in Customer-Centric e-Commerce
08:30-09:00
08:30-09:00
Registration & Morning Coffee
Registration & Morning Coffee
09:00-09:05
09:00-09:05
Opening Remarks & Forum Overview
Opening Remarks & Forum Overview
09:05-09:25
09:05-09:25
"The power of Emotion: The Secret to Driving More Sales and Revenue"
"The power of Emotion: The Secret to Driving More Sales and Revenue"
Talia Wolf, GetUplift
Talia Wolf, GetUplift
09:25-09:55
09:25-09:55
"How Can We Encourage Brands to Embrace Sustainable Shopping?"
"How Can We Encourage Brands to Embrace Sustainable Shopping?"
Karl Pärtel, RAIKU Packaging
Karl Pärtel, RAIKU Packaging
09:55-10:35
09:55-10:35
Panel: "One Click Away: Ensuring a Seamless Journey from Cart to Door in Online Grocery Shopping "
Panel: "One Click Away: Ensuring a Seamless Journey from Cart to Door in Online Grocery Shopping "
Kristjan Anderson, Selver
Kristjan Anderson, Selver
Marketa Hlavacova, Bolt Market
Marketa Hlavacova, Bolt Market
10:35-11:00
10:35-11:00
Coffee Break & Expo
Coffee Break & Expo
11:00-11:30
11:00-11:30
"Future Interfaces: Crafting Tomorrow's Customer Experiences"
"Future Interfaces: Crafting Tomorrow's Customer Experiences"
Grete Hints, Velvet
Grete Hints, Velvet
11:30-12:00
11:30-12:00
Panel: "Unified Futures: Omnichannel Strategies for the Next Era"
Panel: "Unified Futures: Omnichannel Strategies for the Next Era"
Gunnar Obolenski, Klick
Gunnar Obolenski, Klick
Andre Kaibald, Apollo Stores
Andre Kaibald, Apollo Stores
12:00-12:30
12:00-12:30
"AI Agents in E-Commerce: Automating the S**t Work No One Wants to Do"
"AI Agents in E-Commerce: Automating the S**t Work No One Wants to Do"
Robert Pallas, Targum AI
Robert Pallas, Targum AI
12:30-13:30
12:30-13:30
Lunch & Expo
Lunch & Expo
13:30-14:15
13:30-14:15
Panel: "Small e-shop owners if you have 5000 euros, where do you invest it?"
Panel: "Small e-shop owners if you have 5000 euros, where do you invest it?"
Heidi Mülla, Glowberry
Heidi Mülla, Glowberry
Michael Burich, Maison Beast
Michael Burich, Maison Beast
14:15-14:40
14:15-14:40
"From Start to Scale: Digital Marketing Insights from Small Businesses to Big Brands"
Kaisa Rannala, MediaBrands Digital
Kaisa Rannala,
MediaBrands Digital
14:40-15:05
14:40-15:05
Coffee Break & Expo
Coffee Break & Expo
15:05-15:35
15:05-15:35
Panel: "Leading a Sustainable Shift in Fashion: How Rentalier is Shaping the Future of Designer Wear"
Panel: "Leading a Sustainable Shift in Fashion: How Rentalier is Shaping the Future of Designer Wear"
Inger Kitt, Rentalier
Inger Kitt, Rentalier
Josefine Vaher-Vahter, Rentalier
Josefine Vaher-Vahter, Rentalier
15:35-15:55
15:35-15:55
"Accessibility in the EU - reach compliance & stay ahead"
"Accessibility in the EU - reach compliance & stay ahead"
Mari-Ell Mets, Trinidad Wiseman
Mari-Ell Mets, Trinidad Wiseman
15:55-16:30
15:55-16:30
"Buy Now Friction Points - Patterns & Gaps in the Baltic e-commerce"
Esko Lehtme, SEB Baltic
Esko Lehtme, SEB Baltic
16:30-16:35
16:30-16:35
Closing Remarks
Closing Remarks
16:35-18:00
16:35-18:00
Cocktails & Contacts
Cocktails & Contacts
Tickets
Tickets
Member of The Estonian Ecommerce Association & client of SEB
199 € +VAT
242,78 € (including VAT)
Regular ticket
269 € +VAT
328,18 € (including VAT)
Online ticket
199 € +VAT
242,78 € (including VAT)
Need an invoice?
Need an invoice?
Contact
Contact
Contact
Lea Seema
Sponsors
lea.seema@delfi.ee
Sandra Tituk
Project Manager
sandra.tituk@delfi.ee
Tõnu Väät
Program Manager
tonu@e-kaubanduseliit.ee
Kertu Pähklamägi
Program Manager
kertupahklamagi@gmail.com