Heidi Mülla

Founder of Glowberry

Heidi Mülla is the founder of the well-known Estonian beauty brand Glowberry and a 28-year-old entrepreneur. Before founding Glowberry, Heidi worked as the head of the Estonian device business at Tele2, as a marketer at the English start-up Neuroworx, and as a founder of the sports start-up HeyHorsy. In addition to Glowberry, Heidi also has stakes in several other e-businesses. These diverse experiences have given Heidi a thorough background in product management, e-commerce, digital marketing, and entrepreneurship.


Glowberry is a popular beauty brand that offers high-quality press-on nails. These nails help save time and money, and anyone can install them. Glowberry has gained popularity on social media and has won the hearts of tens of thousands of women in a short time. It has also won several awards, including the Digitegu 2023 win in the “Influencer Marketing” category.

Heidi Mülla is the founder of the well-known Estonian beauty brand Glowberry and a 28-year-old entrepreneur. Before founding Glowberry, Heidi worked as the head of the Estonian device business at Tele2, as a marketer at the English start-up Neuroworx, and as a founder of the sports start-up HeyHorsy. In addition to Glowberry, Heidi also has stakes in several other e-businesses. These diverse experiences have given Heidi a thorough background in product management, e-commerce, digital marketing, and entrepreneurship.


Glowberry is a popular beauty brand that offers high-quality press-on nails. These nails help save time and money, and anyone can install them. Glowberry has gained popularity on social media and has won the hearts of tens of thousands of women in a short time. It has also won several awards, including the Digitegu 2023 win in the “Influencer Marketing” category.