
Successful
strategies
Business
development
Business
development
Innovative
technologies
Innovative
technologies
Performance
marketing
Performance
marketing
Online business
growth
Online business
growth
Logistics
Logistics
Why attend
Why attend
Networking
Expand your professional circle and connect with passionate people who share your drive for digital growth. Meet industry peers, potential partners, and experts in two stages filled with learning and networking opportunities, where areas are buzzing with conversations, and an expo showcases cutting-edge products and services. After the main event, join us for a relaxed cocktail evening — a perfect moment to share impressions, ideas, and form lasting connections.
Networking
Expand your professional circle and connect with passionate people who share your drive for digital growth. Meet industry peers, potential partners, and experts in two stages filled with learning and networking opportunities, where areas are buzzing with conversations, and an expo showcases cutting-edge products and services. After the main event, join us for a relaxed cocktail evening — a perfect moment to share impressions, ideas, and form lasting connections.
Ideas
Discover the trends shaping the future of e-commerce. Our program brings together over 20 top-level speakers from Estonia and abroad — each offering practical insights, proven strategies, and fresh ideas to elevate your online business. From growth tactics to digital innovation, you’ll leave with a notebook full of actionable takeaways and a head full of new possibilities.
Ideas
Discover the trends shaping the future of e-commerce. Our program brings together over 20 top-level speakers from Estonia and abroad — each offering practical insights, proven strategies, and fresh ideas to elevate your online business. From growth tactics to digital innovation, you’ll leave with a notebook full of actionable takeaways and a head full of new possibilities.
Inspiration
Get inspired by the people driving change in e-commerce. Hear their stories, ask your burning questions, and meet them in person after their sessions. Walk away with renewed motivation and the confidence to turn inspiration into action for your business.
Inspiration
Get inspired by the people driving change in e-commerce. Hear their stories, ask your burning questions, and meet them in person after their sessions. Walk away with renewed motivation and the confidence to turn inspiration into action for your business.
Hosts of the day
Hosts of the day

Kristel Kruustük
Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.
Marelle Ellen
Marelle Ellen is an entrepreneur with a strong background in marketing. With experience in the startup and technology sectors, she focuses on analytical, cost-effective, and innovative marketing. She is also the founder of the grit. marketing podcast and conference.


Kristel Kruustük
Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.
Marelle Ellen
Marelle Ellen is an entrepreneur with a strong background in marketing. With experience in the startup and technology sectors, she focuses on analytical, cost-effective, and innovative marketing. She is also the founder of the grit. marketing podcast and conference.


Kristel
Kruustük
Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.
Marelle
Ellen
Marelle Ellen is an entrepreneur with a strong background in marketing. With experience in the startup and technology sectors, she focuses on analytical, cost-effective, and innovative marketing. She is also the founder of the grit. marketing podcast and conference.

Speakers
Speakers
Program
Program
Black Box
Black Box
Black Box
Growth stage
Growth stage
08.30-09.00
08.30-09.00
Registration & Morning Coffee
Registration & Morning Coffee
09.00-09.05
09.00-09.05
Welcome words from moderator
Welcome words from moderator
Kristel Kruustük
Kristel Kruustük
09.05-09.55
09.05-09.55
"Attention before intent: Cracking the TikTok e-commerce code''
"Attention before intent: Cracking the TikTok e-commerce code''
Anete Beatrise Bukane, Aleph
Anete Beatrise Bukane, Aleph
09.55-10.30
09.55-10.30
"Trust is your currency: Why every security decision is a business decision"
"Trust is your currency: Why every security decision is a business decision"
Martynas Dainys, Surfshark
Martynas Dainys, Surfshark
10.30-11.10
10.30-11.10
PANEL: "Gen Z & Beyond: How Brands Stay Relevant"
PANEL: "Gen Z & Beyond: How Brands Stay Relevant"
Annika Parm, Tele2
Annika Parm, Tele2
Susann Kõomägi, SEB
Susann Kõomägi, SEB
Kaja Aulik, Bolt
Kaja Aulik, Bolt
Kristel Kruustük
Kristel Kruustük
11.10-11.40
11.10-11.40
Coffee break
Coffee break
11.40-12.10
11.40-12.10
“How leading E-commerce brands use AI to increase revenue without increasing ad spend”
“How leading E-commerce brands use AI to increase revenue without increasing ad spend”
Bloomreach
Bloomreach
12.10-12.40
12.10-12.40
"The evolution of digital payments: Unlocking Tokenization"
"The evolution of digital payments: Unlocking Tokenization"
Mastercard
Mastercard
12.40-13.10
12.40-13.10
"European e-commerce at a crossroads: regulation, fair competition and market overview"
"European e-commerce at a crossroads: regulation, fair competition and market overview"
Luca Cassetti, Ecommerce Europe
Luca Cassetti, Ecommerce Europe
13.10-14.10
13.10-14.10
Lunch
Lunch
14.10-14.35
14.10-14.35
“How to unlock unlimited growth potential”
“How to unlock unlimited growth potential”
Allen David Shor, Meta
Allen David Shor, Meta
14.35-15.10
14.35-15.10
DISCUSSION: "Growth needs capital: How to fund the next stage of your business"
DISCUSSION: "Growth needs capital: How to fund the next stage of your business"
Kristel Kruustük
Kristel Kruustük
Triin Hertmann
Triin Hertmann
15.10-15.40
15.10-15.40
“What to expect from the economy?”
“What to expect from the economy?”
Mihkel Nestor, SEB
Mihkel Nestor, SEB
15.40-16.00
15.40-16.00
Coffee break
Coffee break
16.00-16.30
16.00-16.30
"How Smaller E-Stores Can Successfully Scale by Selling on Global Marketplaces: eBay’s Best Practices for Third-Party Sellers"
"How Smaller E-Stores Can Successfully Scale by Selling on Global Marketplaces: eBay’s Best Practices for Third-Party Sellers"
Aivaras Milasauskas, GloberTop
Aivaras Milasauskas, GloberTop
16.30-17.05
16.30-17.05
"How to Convince Busy People: Long Story Short. Explaining your customer and brand value, to a world with no time to listen"
"How to Convince Busy People: Long Story Short. Explaining your customer and brand value, to a world with no time to listen"
David Beckett
David Beckett
17.05-17.10
17.05-17.10
Closing remarks
Closing remarks
Cauldron Hall
Cauldron Hall
Cauldron Hall
Digital Marketing & AI Stage
Digital Marketing & AI Stage
08.30-09.00
08.30-09.00
Registration & Morning Coffee
Registration & Morning Coffee
09.00-09.05
09.00-09.05
Welcome words from moderator
Welcome words from moderator
Marelle Ellen
Marelle Ellen
09.05-09.30
09.05-09.30
"The Future of Marketing Channels: Shifts and Trends for 2026–2027"
"The Future of Marketing Channels: Shifts and Trends for 2026–2027"
Olga Peresild, EssenceMediacom Estonia
Olga Peresild,
EssenceMediacom Estonia
Olga Peresild,
EssenceMediacom Estonia
09.30-09.55
09.30-09.55
"Ensuring your Google Ads setup and strategy are fit for 2026 and beyond"
"Ensuring your Google Ads setup and strategy are fit for 2026 and beyond"
Liis Laisaar, Holini
Liis Laisaar, Holini
09.55-10.30
09.55-10.30
"Using AI to Get Insights from Data"
"Using AI to Get Insights from Data"
Ivar Krustok
Ivar Krustok
10.30-11.10
10.30-11.10
"Why data reporting tools no longer give you an edge — and How to win with prescriptive AI"
"Why data reporting tools no longer give you an edge — and How to win with prescriptive AI"
Ergo Kruve, NielsenIQ
Ergo Kruve, NielsenIQ
11.10-11.40
11.10-11.40
Coffee break
Coffee break
11.40-12.20
11.40-12.20
PANEL: "Authenticity that sells: Inside the Magrada x Lauren Villmann partnership"
PANEL: "Authenticity that sells: Inside the Magrada x Lauren Villmann partnership"
Lisanna Miiter, Magrada
Lisanna Miiter, Magrada
Lauren Villmann
Lauren Villmann
Marelle Ellen
Marelle Ellen
12.20-12.50
12.20-12.50
“Surviving the AI Shift: How Generative Search Changes SEO Strategy“
“Surviving the AI Shift: How Generative Search Changes SEO Strategy“
Konstantin Sadekov, Ethical SEO
Konstantin Sadekov, Ethical SEO
12.50-13.15
12.50-13.15
"E-shopper behavior and differences with Estonia, Latvia, Lithuania: How Baltic top 20 ecommerce businesses are currently playing the search game"
"E-shopper behavior and differences with Estonia, Latvia, Lithuania: How Baltic top 20 ecommerce businesses are currently playing the search game"
Paulius Nagys, LupaSearch
Paulius Nagys, LupaSearch
13.15-14.10
13.15-14.10
Lunch
Lunch
14.10-14.35
14.10-14.35
“UX is not a cost but your highest ROI investment - fail fast and cheap”
“UX is not a cost but your highest ROI investment - fail fast and cheap”
Mikk Tasa, Bitweb
Mikk Tasa, Bitweb
14.35-15.00
14.35-15.00
"AI Agentic Commerce"
"AI Agentic Commerce"
Mastercard
Mastercard
15.00-15.25
15.00-15.25
"How to live three days at once: AI for small teams who do everything themselves"
"How to live three days at once: AI for small teams who do everything themselves"
Piret Ilver
Piret Ilver
15.25-15.55
15.25-15.55
Coffee break
Coffee break
15.55-16.20
15.55-16.20
“Successful case study”
“Successful case study”
Vinted GO
Vinted GO
16.20-16.25
16.20-16.25
Closing remarks
Closing remarks
Tickets
Tickets
From 1st of February
Member of The Estonian Ecommerce Association & client of SEB
179 € +VAT
221,96 € (including VAT)
From 1st of March
Member of The Estonian Ecommerce Association & client of SEB
265 € +VAT
328,60 € (including VAT)
Regular ticket
382 € +VAT
473,68 € (including VAT)
Online ticket
265 € +VAT
328,60 € (including VAT)

Contact
Contact
Contact

Lea Seema
Sponsors
lea.seema@delfi.ee

Sandra Tituk
Project Manager
sandra.tituk@delfi.ee

Tõnu Väät
Program Manager
tonu@e-kaubanduseliit.ee





















