Successful

strategies

Business
development

Business
development

Innovative
technologies

Innovative
technologies

Performance
marketing

Performance
marketing

Online business
growth

Online business
growth

Logistics

Logistics

Why attend

Why attend

Networking

Expand your professional circle and connect with passionate people who share your drive for digital growth. Meet industry peers, potential partners, and experts in two stages filled with learning and networking opportunities, where areas are buzzing with conversations, and an expo showcases cutting-edge products and services. After the main event, join us for a relaxed cocktail evening — a perfect moment to share impressions, ideas, and form lasting connections.

Networking

Expand your professional circle and connect with passionate people who share your drive for digital growth. Meet industry peers, potential partners, and experts in two stages filled with learning and networking opportunities, where areas are buzzing with conversations, and an expo showcases cutting-edge products and services. After the main event, join us for a relaxed cocktail evening — a perfect moment to share impressions, ideas, and form lasting connections.

Ideas

Discover the trends shaping the future of e-commerce. Our program brings together over 20 top-level speakers from Estonia and abroad — each offering practical insights, proven strategies, and fresh ideas to elevate your online business. From growth tactics to digital innovation, you’ll leave with a notebook full of actionable takeaways and a head full of new possibilities.

Ideas

Discover the trends shaping the future of e-commerce. Our program brings together over 20 top-level speakers from Estonia and abroad — each offering practical insights, proven strategies, and fresh ideas to elevate your online business. From growth tactics to digital innovation, you’ll leave with a notebook full of actionable takeaways and a head full of new possibilities.

Inspiration

Get inspired by the people driving change in e-commerce. Hear their stories, ask your burning questions, and meet them in person after their sessions. Walk away with renewed motivation and the confidence to turn inspiration into action for your business.

Inspiration

Get inspired by the people driving change in e-commerce. Hear their stories, ask your burning questions, and meet them in person after their sessions. Walk away with renewed motivation and the confidence to turn inspiration into action for your business.

Hosts of the day

Hosts of the day

Kristel Kruustük

Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.

Marelle Ellen

Marelle Ellen is an entrepreneur with a strong background in marketing. With experience in the startup and technology sectors, she focuses on analytical, cost-effective, and innovative marketing. She is also the founder of the grit. marketing podcast and conference.

Hosts of the day – Kristel Kruustük and Reigo Ahven

Kristel Kruustük

Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.

Marelle Ellen

Marelle Ellen is an entrepreneur with a strong background in marketing. With experience in the startup and technology sectors, she focuses on analytical, cost-effective, and innovative marketing. She is also the founder of the grit. marketing podcast and conference.

Hosts of the day – Kristel Kruustük and Reigo Ahven

Kristel
Kruustük

Kristel Kruustük, Founder and Board Director of Testlio, drives company culture, enhances its testing network, supports social impact, champions D&I, and invests in female-founded startups.

Marelle

Ellen

Marelle Ellen is an entrepreneur with a strong background in marketing. With experience in the startup and technology sectors, she focuses on analytical, cost-effective, and innovative marketing. She is also the founder of the grit. marketing podcast and conference.

Hosts of the day – Kristel Kruustük and Reigo Ahven

Speakers

Speakers

Program

Program

Black Box

Black Box

Black Box

Growth stage

Growth stage

08.30-09.00

08.30-09.00

Registration & Morning Coffee

Registration & Morning Coffee

09.00-09.05

09.00-09.05

Welcome words from moderator

Welcome words from moderator

Kristel Kruustük

Kristel Kruustük

09.05-09.55

09.05-09.55

"Attention before intent: Cracking the TikTok e-commerce code''

"Attention before intent: Cracking the TikTok e-commerce code''

Anete Beatrise Bukane, Aleph

Anete Beatrise Bukane, Aleph

09.55-10.30

09.55-10.30

"Trust is your currency: Why every security decision is a business decision"

"Trust is your currency: Why every security decision is a business decision"

Martynas Dainys, Surfshark

Martynas Dainys, Surfshark

10.30-11.10

10.30-11.10

PANEL: "Gen Z & Beyond: How Brands Stay Relevant"

PANEL: "Gen Z & Beyond: How Brands Stay Relevant"

Annika Parm, Tele2

Annika Parm, Tele2

Susann Kõomägi, SEB

Susann Kõomägi, SEB

Kaja Aulik, Bolt

Kaja Aulik, Bolt

Kristel Kruustük

Kristel Kruustük

11.10-11.40

11.10-11.40

Coffee break

Coffee break

11.40-12.10

11.40-12.10

“How leading E-commerce brands use AI to increase revenue without increasing ad spend”

“How leading E-commerce brands use AI to increase revenue without increasing ad spend”

Bloomreach

Bloomreach

12.10-12.40

12.10-12.40

"The evolution of digital payments: Unlocking Tokenization"

"The evolution of digital payments: Unlocking Tokenization"

Mastercard

Mastercard

12.40-13.10

12.40-13.10

"European e-commerce at a crossroads: regulation, fair competition and market overview"

"European e-commerce at a crossroads: regulation, fair competition and market overview"

Luca Cassetti, Ecommerce Europe

Luca Cassetti, Ecommerce Europe

13.10-14.10

13.10-14.10

Lunch

Lunch

14.10-14.35

14.10-14.35

“How to unlock unlimited growth potential”

“How to unlock unlimited growth potential”

Allen David Shor, Meta

Allen David Shor, Meta

14.35-15.10

14.35-15.10

DISCUSSION: "Growth needs capital: How to fund the next stage of your business"

DISCUSSION: "Growth needs capital: How to fund the next stage of your business"

Kristel Kruustük

Kristel Kruustük

Triin Hertmann

Triin Hertmann

15.10-15.40

15.10-15.40

“What to expect from the economy?”

“What to expect from the economy?”

Mihkel Nestor, SEB

Mihkel Nestor, SEB

15.40-16.00

15.40-16.00

Coffee break

Coffee break

16.00-16.30

16.00-16.30

"How Smaller E-Stores Can Successfully Scale by Selling on Global Marketplaces: eBay’s Best Practices for Third-Party Sellers"

"How Smaller E-Stores Can Successfully Scale by Selling on Global Marketplaces: eBay’s Best Practices for Third-Party Sellers"

Aivaras Milasauskas, GloberTop

Aivaras Milasauskas, GloberTop

16.30-17.05

16.30-17.05

"How to Convince Busy People: Long Story Short. Explaining your customer and brand value, to a world with no time to listen"

"How to Convince Busy People: Long Story Short. Explaining your customer and brand value, to a world with no time to listen"

David Beckett

David Beckett

17.05-17.10

17.05-17.10

Closing remarks

Closing remarks

Cauldron Hall

Cauldron Hall

Cauldron Hall

Digital Marketing & AI Stage

Digital Marketing & AI Stage

08.30-09.00

08.30-09.00

Registration & Morning Coffee

Registration & Morning Coffee

09.00-09.05

09.00-09.05

Welcome words from moderator

Welcome words from moderator

Marelle Ellen

Marelle Ellen

09.05-09.30

09.05-09.30

"The Future of Marketing Channels: Shifts and Trends for 2026–2027"

"The Future of Marketing Channels: Shifts and Trends for 2026–2027"

Olga Peresild, EssenceMediacom Estonia

Olga Peresild,

EssenceMediacom Estonia

Olga Peresild,

EssenceMediacom Estonia

09.30-09.55

09.30-09.55

"Ensuring your Google Ads setup and strategy are fit for 2026 and beyond"

"Ensuring your Google Ads setup and strategy are fit for 2026 and beyond"

Liis Laisaar, Holini

Liis Laisaar, Holini

09.55-10.30

09.55-10.30

"Using AI to Get Insights from Data"

"Using AI to Get Insights from Data"

Ivar Krustok

Ivar Krustok

10.30-11.10

10.30-11.10

"Why data reporting tools no longer give you an edge — and How to win with prescriptive AI"

"Why data reporting tools no longer give you an edge — and How to win with prescriptive AI"

Ergo Kruve, NielsenIQ

Ergo Kruve, NielsenIQ

11.10-11.40

11.10-11.40

Coffee break

Coffee break

11.40-12.20

11.40-12.20

PANEL: "Authenticity that sells: Inside the Magrada x Lauren Villmann partnership"

PANEL: "Authenticity that sells: Inside the Magrada x Lauren Villmann partnership"

Lisanna Miiter, Magrada

Lisanna Miiter, Magrada

Lauren Villmann

Lauren Villmann

Marelle Ellen

Marelle Ellen

12.20-12.50

12.20-12.50

“Surviving the AI Shift: How Generative Search Changes SEO Strategy“

“Surviving the AI Shift: How Generative Search Changes SEO Strategy“

Konstantin Sadekov, Ethical SEO

Konstantin Sadekov, Ethical SEO

12.50-13.15

12.50-13.15

"E-shopper behavior and differences with Estonia, Latvia, Lithuania: How Baltic top 20 ecommerce businesses are currently playing the search game"

"E-shopper behavior and differences with Estonia, Latvia, Lithuania: How Baltic top 20 ecommerce businesses are currently playing the search game"

Paulius Nagys, LupaSearch

Paulius Nagys, LupaSearch

13.15-14.10

13.15-14.10

Lunch

Lunch

14.10-14.35

14.10-14.35

“UX is not a cost but your highest ROI investment - fail fast and cheap”

“UX is not a cost but your highest ROI investment - fail fast and cheap”

Mikk Tasa, Bitweb

Mikk Tasa, Bitweb

14.35-15.00

14.35-15.00

"AI Agentic Commerce"

"AI Agentic Commerce"

Mastercard

Mastercard

15.00-15.25

15.00-15.25

"How to live three days at once: AI for small teams who do everything themselves"

"How to live three days at once: AI for small teams who do everything themselves"

Piret Ilver

Piret Ilver

15.25-15.55

15.25-15.55

Coffee break

Coffee break

15.55-16.20

15.55-16.20

“Successful case study”

“Successful case study”

Vinted GO

Vinted GO


16.20-16.25


16.20-16.25

Closing remarks

Closing remarks

Tickets

Tickets

From 1st of February

Member of The Estonian Ecommerce Association & client of SEB

179 € +VAT

221,96 € (including VAT)

Regular ticket

249 € +VAT

308,76 € (including VAT)

Online ticket

179 € +VAT

221,96 € (including VAT)

From 1st of March

Member of The Estonian Ecommerce Association & client of SEB

265 € +VAT

328,60 € (including VAT)

Regular ticket

382 € +VAT

473,68 € (including VAT)

Online ticket

265 € +VAT

328,60 € (including VAT)