Ivar Krustok has worked in the digital marketing and information sector for some fifteen years. He was Head of Resolution Media in Estonia and Head of Digital Media at OMD Estonia (both part of the Omnicom Media Group). He worked on an innovative mobile advertising platform – Nexd/Adcanvas. He launched a programmatic advertising platform – Frank.ai. At Delfi Meedia, he has led the portal development and data science team. He also teaches at the Estonian Business School as a lecturer and is a mentor in the Tehnopol AI mentoring program.