Olga Peresild is a CEO and marketing strategist with more than 20 years of experience leading and transforming a media agency through multiple industry shifts. Her strength lies in turning complex marketing and channel dynamics into clear, practical decisions that drive real business impact. Known for her calm, analytical approach and her ability to connect global trends with Baltic business realities, she offers a rare combination of CEO-level business insight and deep media expertise. At e-Com 2026, she shares an evidence-based view on how marketing channels are changing in 2026/2027 – and what these shifts mean for companies of all sizes.