Annika Parm is the Chief Marketing Officer and Management Board Member at Tele2 Eesti, leading the company’s brand, marketing, communications and e-commerce strategy. She has a strong background in customer-centric growth and has driven various brand transformations across the Baltics. At Tele2, Annika focuses on building a unified, value-driven brand that prioritizes trust, clarity, and meaningful customer engagement. Her leadership blends strategic insight with creative vision, helping brands evolve with purpose in fast-changing markets.