Konstantin Sadekov is the Founder and CEO of EthicalSEO, an AI SEO agency helping companies and startups across the US and Europe increase online visibility in both traditional search engines and AI platforms like ChatGPT and Perplexity.

Based in Estonia -  Konstantin has worked with startups and enterprises including Remofirst, Ondato, Messente, Younium and Droppe to build modern, sustainable search strategies that level the playing field in the AI era.

In the presentation, Konstantin will discuss how e-commerce needs to adapt as Google and other search engines evolve into 'Answer Engines.' He will focus on strategic shifts and practical steps businesses can take to remain visible in this new reality.