Luca Cassetti is the Secretary General of Ecommerce Europe, the European digital commerce association. He is responsible for leading and coordinating the public affairs team and activities of the association. Luca Cassetti advises the Board of Directors and the Executive Committee with respect to policy challenges and ensures that the association acts accordingly at EU level. He is also responsible for maintaining and developing relations with EU official bodies and policymakers. Before becoming Secretary General in July 2020, Luca Cassetti was Ecommerce Europe’s Director of EU Public Affairs. He speaks Italian, English and French fluently.