Kaisa Rannala

Digital Media Strategist, MediaBrands Digital

With a passion for marketing and advertising, I work at the largest digital media agency in the Baltics, where I am actively involved in creating and implementing digital marketing strategies daily. I have executed hundreds of digital campaigns across more than 20 countries, collaborating with various local and international companies.


My goal is to continually develop and experiment with new approaches—whether it’s a new advertising format, an innovative marketing strategy, or winter swimming and kite surfing, which have become new passions of mine.


Discover how small businesses can leverage the successful strategies of big brands to enhance their digital marketing efforts. This topic explores the essential nuances to consider when developing a digital marketing strategy, beginning with paid advertisements, and planning and executing digital campaigns. It emphasizes the importance of key elements such as data measurement, setting clear and measurable goals, and selecting the appropriate digital channels.

With a passion for marketing and advertising, I work at the largest digital media agency in the Baltics, where I am actively involved in creating and implementing digital marketing strategies daily. I have executed hundreds of digital campaigns across more than 20 countries, collaborating with various local and international companies.


My goal is to continually develop and experiment with new approaches—whether it’s a new advertising format, an innovative marketing strategy, or winter swimming and kite surfing, which have become new passions of mine.


Discover how small businesses can leverage the successful strategies of big brands to enhance their digital marketing efforts. This topic explores the essential nuances to consider when developing a digital marketing strategy, beginning with paid advertisements, and planning and executing digital campaigns. It emphasizes the importance of key elements such as data measurement, setting clear and measurable goals, and selecting the appropriate digital channels.