Kadri Liis Laas is a Marketing Specialist at Tele2 Estonia, where she focuses on bringing the Gen Z perspective into the company’s marketing and communications. She started at Tele2 nearly two years ago as a marketing and communications intern and has since helped shape how the brand connects with younger audiences, particularly through social media and youth-focused communication. As a member of Gen Z herself, she advocates for more authentic, relevant, and value-driven communication between brands and the next generation of consumers.