Vice President at Mastercard, heading merchant business development across Northern Europe – covering the Nordics, Baltics, Iceland, and the Netherlands.

With over two decades of experience in payments, fintech, retail, and telecom, Taha works closely with merchants and corporates to build strong, long-term partnerships. His focus is on understanding the evolving needs of the market and identifying opportunities where Mastercard’s capabilities can support innovation and growth.

Taha is passionate about creating value through collaboration and helping partners navigate the changing landscape of commerce and technology.